Global Journal of Business, Management and Accounting

Global Journal of Business,Management and Accounting Vol. 2(1) pp.021-027,May  2012                                                                           

Available online Available online http://www.globalresearchjournals.org/?a=journal&id=gjbma

Copyright ©2012 Global Research Journals.

Full Length Research.

Is it Time to Assess the Impact of Recruitment Advertising on the Accounting Profession?

 Adrian France 

Waikato Institute of Technology

Phone: +64-(0)7-834 8800 ext 8519, Mobile: +64-210650554, Fax: +64-(0)7-834 8802
Email: Adrian.france@wintec.ac.nz

 Accepted 14^th April 2012.

 Abstract

Job recruitment advertising provides information to the potential applicant. The potential applicant reads recruitment advertising and is potentially influenced by the content. The advertisement may provide messages about the position, occupation, or organisation.This paper reviews job recruitment advertising specifically discussing recruitment theory, theory of what information job advertisements provide, and empirical results of job advertising studies. Only a few disciplines of recruitment advertising appear to have been studied and studied superficially at limited levels. This paper concludes that the impact of recruitment advertising needs to be further researched in the area of accounting.

Keywords: recruitment, advertising, image, accounting.